BeUnic

Nikita Sharma, founder of BeUnic, comes from dermatology background combined with beauty industry experience. Her insight: Indian women want cosmetics that celebrate individuality and skin tones. BeUnic was created as inclusive beauty brand with extensive shade range for Indian skin types.

BeUnic manufactures cosmetics including foundations, lipsticks, and eyeshadows with extensive shade ranges (40+ shades) designed for Indian skin tones. All products are dermatologically tested, paraben-free, and cruelty-free. Positioning: inclusive beauty celebrating Indian beauty diversity.

Amount: Rs 80 lakhs | Equity: 8% | Valuation: Rs 10 crore

Nikita presented inclusive cosmetics opportunity: most brands offer limited shades. BeUnic offers 40+ shades celebrating Indian skin diversity. Metrics: 100,000+ customers, Rs 2.5 crore annual revenue, 55% repeat purchase, 4.8/5 rating.

Vineeta Singh immediately connected with inclusive beauty mission. She appreciated dermatological backing and shade range. Anupam was interested in beauty category. Namita questioned pricing power.

Vineeta offered Rs 80 lakhs for 12% equity. Nikita countered Rs 80 lakhs for 8%. Vineeta accepted 8%, valuing inclusive positioning. Deal included distribution partnerships.

Deal Secured: YES | Investment: Rs 80 lakhs | Equity: 8% | Shark: Vineeta Singh