


Sharks Invested
Product Details
Entrepreneur Background
Ramanath Padmanabhan, Sandeep Acharya, and Abhilesh Gupta are Season 1's most professionally experienced digital wellness founding team — three Bengaluru neighbours who share interests in running, cricket, and golf, who collectively bring aeronautical engineering and global management (Abhilesh), healthcare strategy and technology entrepreneurship at IIT Mumbai calibre (Ramanath), and data analytics and business intelligence expertise (Sandeep "Data Eagle") to the problem of making personalised Ayurvedic wellness accessible through a smartphone. Abhilesh Gupta is an aeronautical engineer with over 2 decades of experience in different industries, and has worked globally in a management capacity for large companies in the sector. Ramanath is a seasoned strategy, business and technology executive. He is a successful global entrepreneur, an outstanding leader, and a versatile business and technology strategist in start-ups and MNCs.
The Product / Service
AyuRythm is a digital Ayurvedic personalised wellness application — using a 30-question onboarding assessment to determine the user's Prakriti (ideal body type per Ayurveda's three doshas: Vata, Pitta, Kapha) and current Vikriti (actual body state), then providing daily personalised recommendations for yoga, pranayama, food choices, herbs, and lifestyle practices aligned to the user's specific dosha imbalances — augmented by a daily 30-second camera-based pulse diagnosis feature that measures the user's wellness index through blood flow analysis — and complemented by 1,800+ home remedies, doctor consultation access, and subscription-based wellness coaching.
The Ask
Amount Asked: ₹75 lakhs Equity Offered: 2% Implied Pre-Money Valuation: ₹37.5 crore
Pitch Presentation
AyuRythm's pitch was the third of Episode 31 (Finale Week Day 1) arriving after Scrapshala's upcycling no-deal and Sabjikothi's agritech no-deal with the most technology-forward pitch of the episode: a smartphone app that digitised 5,000-year-old Ayurvedic diagnostic wisdom through a 30-question assessment and camera-based pulse monitoring. They emphasised that its secret sauce lies in its algorithm and data analysis. Aman, however, expressed interest in potentially integrating AyuRythm's offerings with boAt watches. The boAt watch integration idea floated by Aman during the pitch was the most commercially transformative suggestion of any Shark in Episode 31. A Prakriti-based wellness assessment integrated into a fitness smartwatch would give AyuRythm distribution through boAt's massive user base (30+ million boAt users) and give boAt a differentiating wellness feature that Apple Watch, Samsung Galaxy Watch, and other competitors in the Indian premium smartwatch space did not offer.
Sharks' Reactions & Criticism
Vineeta Singh exited on domain knowledge grounds. Vineeta opted out, citing her lack of understanding of Ayurveda. Anupam Mittal exited on vision clarity grounds. Anupam had concerns about the company's vision, so he also decided not to invest. Namita Thapar whose Emcure Pharmaceuticals background makes her India's most medically informed Shark exited on accuracy grounds. Namita mentioned her belief in Ayurveda but had accuracy concerns and also decided not to invest. Ashneer Grover stayed out but surfaced the disclaimer issue — highlighting that the app itself disclaimed diagnostic validity, creating a fundamental tension between the pitch's claims and the product's own legal disclaimers. Aman Gupta was the most commercially creative Shark seeing the boAt watch integration potential, offering conditionally, and ultimately accepting the founders' counter on valuation.
Negotiation & Offers
Aman offered ₹75 lakh for 5% of the company, with a condition that his R&D team would conduct accuracy testing before finalising the deal. AyuRythm countered at 2.68%, which would be the same valuation as their previous funding round. Aman accepted that offer and closed the deal for ₹75 lakh for 2.68% of the company.
Final Verdict
final deal for ₹75 lakh for 2.68% of the company
