Avimee Herbal

Meera Desai, founder of Avimee Herbal, comes from Ayurvedic medicine background with certifications in traditional healing. Her motivation: create premium herbal skincare products based on ancient Ayurvedic formulations using modern quality standards. She identified market gap: consumers want natural skincare but most herbal brands use traditional methods without modern efficacy testing.

Avimee Herbal manufactures premium skincare products based on Ayurvedic principles using traditional herbs and modern formulation science. Product range includes face serums, moisturizers, face masks, and cleansers—all formulated for Indian skin types. Uses ingredients like turmeric, neem, ashwagandha, and tulsi. All products are natural, paraben-free, and cruelty-free.

Amount: Rs 50 lakhs | Equity: 8% | Valuation: Rs 6.25 crore

Meera presented natural skincare market in India: Rs 5,000 crore market, 35% annual growth. Avimee combines Ayurvedic wisdom with modern science. Metrics: 50,000+ customers, Rs 1.5 crore annual revenue, 70% repeat purchase, 4.9/5 rating, expanding to 5 cities.

Vineeta Singh strongly connected with natural beauty mission. She appreciated Ayurvedic positioning and clean ingredients. Namita questioned clinical efficacy validation. Peyush raised concerns about supply chain consistency for herbal ingredients.

Vineeta offered Rs 50 lakhs for 12% equity. Meera countered Rs 50 lakhs for 8% citing existing certifications and customer loyalty. Vineeta accepted 8%, valuing brand mission. Deal included distribution partnerships.

Deal Secured: YES | Investment: Rs 50 lakhs | Equity: 8% | Shark: Vineeta Singh