Assembly

Mohit Garg comes from a family deeply embedded in luggage manufacturing through Novex Luggage India. Growing up amidst conversations about the luggage industry, he observed that luggage was always treated as a commodity rather than a lifestyle product. He wanted to give luggage the opportunity to add to the style statement of modern Indian travellers. 90% of Assembly's production is outsourced to Mohit's family business, giving the brand immediate manufacturing access and quality assurance. Aditya Khanna brings the most institutionally credentialled co-founder profile in Season 3's luggage category: a Kellogg MBA who previously co-founded Tyroo.com (India's largest online advertising network in its era) and KARA (a leather goods company), making Assembly his third startup. His investor and operational experience across multiple consumer product ventures gave Assembly the strategic scaling knowledge that first-time luggage founders typically lack.

Assembly produces premium Indian-made luggage that combines minimalist aesthetics with functional innovation for young professionals and urban travellers. The Stark Pro features 100% polycarbonate construction, aluminium trolley, an external laptop compartment (solving the airport security "laptop out" problem), USB charging access, and included accessories (shoe bag, packing cube, trolley ticket). The Jetson trolley backpack is designed for daily office-to-airport transitions. The duffel range features 180-degree opening with multiple compartments for road trips. The brand's most commercially distinctive operational feature: more than 90% Made in India manufacturing, which is genuinely rare in India's luggage industry where the overwhelming majority of products are imported from China. Assembly sources components nationally, creating an entirely domestic supply chain that gives it both cost control and the "Make in India" brand positioning.

Amount Asked: ₹85 Lakhs Equity Offered: 1% Implied Pre-Money Valuation: ₹85 Crore

Assembly appeared in Season 3 Episode 15 as part of Shark Tank India's first-ever brand match-off: two luggage companies, Assembly and Nasher Miles, pitched back-to-back to the same panel of Sharks, who then had to evaluate both brands simultaneously. The format created Season 3's most directly comparative competitive evaluation. Mohit and Aditya showcased Assembly's product range physically, demonstrating the Stark Pro's external laptop compartment, USB port, and polycarbonate build quality. The "Less is More" minimalist design philosophy, the family manufacturing legacy, and the 90% Made in India supply chain were the pitch's most distinctive brand positioning elements.

Aman Gupta found Assembly's products too minimalist and the brand logo conspicuously absent from the products. Vineeta Singh appreciated the product quality but felt the luggage market was already too crowded with established international and domestic brands. She chose Nasher Miles over Assembly. Namita Thapar exited on domain expertise grounds. She did not see sufficient differentiation from the multiple luggage competitors already operating in the same premium D2C segment Ritesh Agarwal did not invest in Assembly. He joined the Nasher Miles all-Shark deal instead, finding Nasher Miles' brand energy and design approach more aligned with the youth travel market. Anupam Mittal was the only Shark who made an offer. He offered ₹85 lakhs for 1% equity (matching Assembly's exact ask) but with a condition: 1% royalty on net sales until the investment was recouped.

Shark Anupam made an offer of ₹85 lakh post-money equity for 1 percent aligned with Assembly's initial request. However, a condition of a 1 percent royalty on net sales was attached to it, until the shark recovered their investment, which prompted Assembly to decline the deal. Anupam's offer matched Assembly's exact capital and equity ask but added the 1% net sales royalty condition. The founders declined because they felt accepting a royalty would be unfair to their existing investors (AngelList, Anicut Capital, Blume Venture) who had invested without royalty conditions. This decision was rooted in fairness to current investors and the company's growth stage.

Mohit Garg and Aditya Khanna left Shark Tank India Season 3 Episode 15 without any investment. Anupam Mittal's offer, the only formal offer made, was declined due to the royalty condition. Meanwhile, their match-off competitor Nasher Miles secured an all-five-Shark deal of ₹3 crore for 1.5% equity plus 1% royalty until ₹3 crore recouped, making the contrast between the two luggage brands' Shark Tank outcomes Season 3's most dramatically divergent same-episode result.

Assembly's journey on Shark Tank India marked a pivotal moment in its growth trajectory. The brand continues to thrive, learning from experiences, revamping its identity, and staying true to its mission of redefining luggage for the modern Indian traveller. Assembly continues growing without Shark Tank capital. The company has raised $2.48 million from institutional investors including AngelList, Anicut Capital, and Blume Venture, and is on the verge of closing a ₹15 to 17 crore funding round. The team has grown to 90 employees, and the brand serves 2 lakh plus travellers across India. Assembly was not able to secure any deal on Shark Tank India. However, they are working on scaling their business and are offering an exclusive Shark Tank India offer on their website.