ARRCOAT Surface Textures pvt ltd

Mohammad Ekbal is the heart, hands, and intellectual origin of ARRCOAT. Mohammad Ekbal is the manufacturer. He first came as a helper, then became a craftsman, then went to Dubai and learned the heritage of such marble finishes, came back to India with a dream to do something, and started finding a company for marketing, branding and expanding. He started his journey as a factory assistant, where he learned painting. He relocated to Dubai in 2004 to work as a paint applicator to retain texture and wall painting. His passion for the startup led him to conduct extensive research to find an environmentally acceptable paint solution. He started his journey as a factory assistant, where he learned painting. He relocated to Dubai in 2004 to work as a paint applicator to retain texture and wall painting. His passion for the startup led him to conduct extensive research to find an environmentally acceptable paint solution.

ARRCOAT Surface Textures is India's first premium decorative surface plaster company — manufacturing high-end marble-powder-based wall finish products that replicate the appearance of polished marble, Venetian plaster, travertine, and other luxury architectural surface finishes, but are manufactured entirely in India using Indian marble derivatives. ARRCOAT Surface Textures is India's first premium decorative surface plasters company. The necessity of the product arose from a lack of Indian-origin products that are sustainable and high quality. Originally a product of Italy, this product found its newest home in ARRCOAT. With extensive research and development on regular polished plaster, they have further enhanced the quality and life of an age-old material to suit the needs of today. All products are derivatives of marble and limestone.

Amount Asked: ₹50 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹10 crore

The founders opened with a patriotic framing — "Mere Desh Ki Dharti Sona Ugale" ("The soil of my country grows gold") — positioning ARRCOAT explicitly as a Made-in-India product built on Indian marble heritage, a direct counter to the dominance of Italian and European polished plaster products in India's premium interior market. The founders described houses in India as representations of personality itself, and framed the problem clearly: along with conventional paint, VOC is released — Volatile Organic Compounds that are toxic chemicals responsible for spreading cancers in the body and depleting the ozone layer. The Gauri Khan mention landed immediately with the Sharks — it was the kind of client validation that requires no further explanation in India's premium market. When your first project is the home of one of Bollywood's most prominent interior designers, product quality is effectively certified.

Namita Thapar, and guest Shark Peyush Bansal. All Sharks appreciated the product quality and the Gauri Khan validation. The Sharks' exits were driven by a combination of category limitations, governance concerns, and scalability questions — not product doubts. Ashneer Grover exited on scalability grounds. Ashneer thinks that the company is working in the super-premium market and wouldn't be able to scale. Namita Thapar exited on category expertise grounds — she had no knowledge of or interest in the construction materials and interior design sector. Peyush Bansal identified the two-company structure as his concern. Peyush explained that there are two businesses — one that deals with interior design (Concept Creation) and paints (ARRCOAT). Aman Gupta exited, echoing concerns about the business model and scalability. Anupam Mittal was the only Shark to engage substantively with the product's potential — and his engagement immediately surfaced the pitch's most critical governance issue.

Anupam's initial offer: ₹30 lakhs for 10% equity and ₹20 lakhs as debt with conditions. Bizlitesolutions The debt component — ₹20 lakhs — was unusual and reflected Anupam's uncertainty about the equity valuation given the structural questions he had raised. The founders' counter-offer: They came up with a counter-offer of ₹50 lakhs for 10% equity, with Kranti agreeing to sell his company share to someone trustworthy, Ekbal getting 30% equity, and ARRCOAT appointing a new co-founder with his equity to be decided. On the counter-offer by the founders of ₹50 lakhs for 15% equity, Anupam Mittal agreed to invest in the company.

The final on-screen deal: ₹50 lakhs for 15% equity — matching the full capital ask at 3x the original equity dilution.