Back to Home
Angrakhaa 1
Deal Done

Fashion & ApparelSeason 2Episode 13

Angrakhaa

Starts From - ₹1,999

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Neha Verma, founder of Angrakhaa, comes from textile design background with deep understanding of Indian traditional garments. Her passion for preserving Indian textile heritage motivated her to create Angrakhaa—a brand celebrating traditional Indian angrakha (traditional long robe) and other heritage clothing. She identified market gap: modern Indians want ethnic wear but lack quality contemporary versions of traditional garments at accessible prices.

The Product / Service

Angrakhaa designs and manufactures modern interpretations of traditional Indian garments, primarily angrakaas. Products combine traditional silhouettes with contemporary fabrics, colors, and designs appealing to modern Indian consumers. Range includes men's angrakaas, women's variants, and fusion pieces blending traditional and modern styles. All garments handcrafted with meticulous attention to textile heritage and contemporary aesthetics.

The Ask

Amount: Rs 60 lakhs | Equity: 10% | Valuation: Rs 6 crore

Pitch Presentation

Neha presented Indian ethnic wear market opportunity. She highlighted that modern Indian fashion lacks authentic heritage clothing at accessible prices. Angrakhaa offers contemporary versions of traditional garments designed for modern Indian lifestyles. Metrics: 25,000+ customers, Rs 1.5 crore annual revenue, 65% repeat purchase rate, 4.8/5 rating, expanding to 8 cities across India.

Sharks' Reactions & Criticism

Vineeta Singh immediately connected with the fashion and heritage preservation mission. She appreciated Neha's deep textile knowledge and design sensibility. Peyush Bansal questioned scalability of handcrafted products and manufacturing consistency across larger production volumes. Anupam Mittal was supportive but raised concerns about competition from established ethnic wear brands.

Negotiation & Offers

Vineeta offered Rs 60 lakhs for 15% equity at Rs 4 crore valuation. Neha countered Rs 60 lakhs for 10% citing existing traction, founder commitment, and organic customer base. Vineeta accepted 10% equity, valuing heritage brand opportunity and Neha's design expertise. Deal included retail partnership introductions to Vineeta's network.

Final Verdict

Deal Secured: YES | Investment: Rs 60 lakhs | Equity: 10% | Shark: Vineeta Singh

Watch the Pitch