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Altor (Altor Smart Mobility) 1
Altor (Altor Smart Mobility) 2
Altor (Altor Smart Mobility) 3
Deal Done

Tech, Electronics & GadgetsSeason 1Episode 9

Altor (Altor Smart Mobility)

Starts From - ₹6,000

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

The Altor story begins with grief — a founding motivation rooted in the loss of a close friend in a road accident that the founders believed could have been survived with faster emergency response. Altor was established by Bilal Shakil, Sayan Tapadar, Shamik Guha, and Anirban Gupta from the Institute of Engineering and Management, Kolkata. In 2019, Altor came into existence. They started it because one of the best friends of the founders died unfortunately in a bike accident due to no solution and late response at that point in time, and thus the team Altor came up with this brilliant idea. The founders' journey is a testament to their dedication: Shamik Guha, Sayan Tapadar, Muhammad Bilal Shakil, and Anirban Datta Gupta combined their expertise in technology and safety to create a product that could save lives and revolutionise the way people approach two-wheeler safety

The Product / Service

Altor is India's first range of smart helmets — ISI-certified protective motorcycle headgear embedded with proprietary technology that detects accidents, alerts emergency contacts, provides hands-free phone control via swipe gestures, delivers audio navigation, integrates Google Assistant, and enables ride analysis through a connected smartphone app. Altor's helmet serves as a connected mobility key and boasts features including connectivity, touch gesture controls, and audio navigation. It also includes Google Assistant integration, accident detection, ride analysis, and ISI certification.

The Ask

Amount Asked: ₹50 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹10 crore

Pitch Presentation

Four young engineers from Kolkata, wearing their own helmets to demonstrate the product, walked into the Tank with the quiet confidence of people who had built something they believed could save lives — because a life they cared about had been lost. The pitch opened with the road accident statistics: India's two-wheeler accident mortality rate is among the highest in the world, with hundreds of thousands of deaths annually. A significant proportion of these are survivable if emergency response arrives quickly enough. Altor's accident detection and automatic emergency alerting system was positioned as the technological bridge between accident occurrence and rescue — reducing the critical delay that costs lives. During the pitch, they showed a live demonstration of their product. When Sharks asked about the gross margin and manufacturing cost, it came on the screen that it requires ₹4,000 to manufacture and they sell it for ₹5,000.

Sharks' Reactions & Criticism

Namita Thapar was the first to make an offer — and was perhaps the most strategically motivated by her pharma-distribution network. Namita offered ₹50 lakhs for 20% equity and promised to increase sales with her pharma-companies connection. Aman Gupta offered ₹50 lakhs for 10% equity and specifically advised the team to upgrade the styling — recognising immediately that for a wearable product selling at ₹5,000, design and aesthetics are critical purchase drivers, not just the technology underneath. Ashneer Grover, Anupam Mittal, and Peyush Bansal joined forces in a three-way combined offer of ₹50 lakhs for 10% equity. Peyush said he could help them in technology detection.

Negotiation & Offers

With two competing offers on the table — both at ₹50 lakhs for 10% — the founders had genuine negotiating leverage for the first time. The founders asked for a moment for discussion and gave a counteroffer of ₹50 lakhs for 7% to Aman and Namita's offer. Aman agreed to that, and the deal went into Altor Smart Helmet's hands. Altor countered the offers by asking Namita and Aman for ₹50 lakhs against 7% equity — and they finally agreed. The founders rejected Ashneer, Peyush, and Anupam's combined offer.

Final Verdict

Deal Status:- Confirmed & Formally Closed Investment Amount:- ₹50 lakhs Equity Given7%

Watch the Pitch