ABC Fitness Academy

Priya Malhotra, founder of ABC Fitness Academy, comes from fitness and nutrition background with certifications in personal training and sports nutrition. Her motivation: India's fitness industry lacks quality, affordable online coaching. She created ABC Fitness to provide professional fitness guidance accessible to millions who cannot afford expensive gyms or personal trainers.

ABC Fitness Academy is an online fitness platform offering personalized workout plans, nutrition coaching, and progress tracking through a mobile app. Users complete fitness assessments, receive AI-generated personalized plans, and connect with certified fitness coaches for guidance. The platform includes video exercise tutorials, nutrition meal plans, progress tracking, and community features. Target: fitness-conscious Indians aged 18-45 wanting professional guidance without gym memberships.

Amount: Rs 1 crore | Equity: 8% | Valuation: Rs 12.5 crore

Priya presented India's fitness opportunity: 200M+ people interested in fitness, but <10% have gym access or afford personal training. ABC Fitness democratizes access through technology. Metrics: 300,000+ downloads, 50,000+ active users, 4.8/5 rating, 60%+ retention rate, positive unit economics.

Aman Gupta saw fitness app opportunity aligned with health trends. Vineeta Singh appreciated the professional coaching approach. Both questioned market saturation with apps like Fittr, Fittr, and ASCI. However, they recognized Priya's personal credibility and content quality as differentiators.

Aman and Vineeta jointly offered Rs 1 crore for 12% equity. Priya countered Rs 1 crore for 8% equity. After discussion, they accepted 8%, valuing founder commitment and existing traction. Deal included partnership with Aman's ecosystem for user acquisition.

Deal Secured: YES | Investment: Rs 1 crore | Equity: 8% | Sharks: Aman Gupta & Vineeta Singh