Aadvik Foods

Hitesh Rathi is the Founder of Aadvik Foods and Products. Shrey Kumar is the other co-founder. The business is based in New Delhi, India. Hitesh studied Civil Engineering at Punjab Engineering College and worked in the same domain for many years, before starting Aadvik. He grew up in Rajasthan and wanted to build something for the local camel farmers. His co-founder Shrey is also an engineer from DTU, with MBA in Entrepreneurship from ISB. After 3 years of experience, he joined Hitesh to grow the company to a whole new level.

Aadvik Foods is an Indian company that sells products made from Camel Milk and Goat Milk. The founders shared that Camel milk is like white gold because it has 10 times more iron, 4 times more vitamin C, and it can be effective for autism, diabetes, and lactose intolerance. In addition to this, Camel Milk is also helpful for overall body growth. On the other hand, Goat milk protects against dengue and is good for digestion.

Amount Asked: ₹60 lakhs Equity Offered: 1.5% Implied Pre-Money Valuation: ₹40 crore

In this exciting episode of Shark Tank India, two young entrepreneurs, Hitesh Rathi and Shrey Kumar, presented their unique brand Aadvik, which specialises in selling products made from camel and goat milk. The sharks were intrigued by the founders' pitch and the benefits of camel milk, which includes being 10 times richer in iron and 4 times richer in vitamin C compared to cow milk. Goat milk, on the other hand, is known to be good for digestion and dengue prevention.

Anupam Mittal was the most analytically sceptical questioning how two engineers without any dairy industry background had built a ₹40 crore implied valuation business in an unfamiliar product category. Namita Thapar was interested in the health benefits and the community development mission but did not make an offer in the episode, deferring to Amit as the most strategically aligned investor. Peyush Bansal exited on category expertise grounds the specialty dairy and alternative dairy category sits outside Lenskart's optical retail domain. Aman Gupta exited boAt's consumer electronics background provides no specific strategic value for a dairy products distribution business. Amit Jain was the most personally intrigued Shark CarDekho's marketplace experience gave him appreciation for the B2B and D2C distribution model, and his personal interest in health food categories aligned with Aadvik's nutritional positioning.

Amit made an offer of ₹15 lakhs for a 1.5% equity stake and ₹45 lakhs in debt at 12% interest, valuing the company at ₹10 crores. However, the pitchers countered with a proposal of ₹30 lakhs for 1.5% equity and ₹30 lakhs debt at a 12% interest rate. In the end, Amit stuck to his initial offer, and the deal was finalised.

Hitesh Rathi and Shrey Kumar accepted Amit Jain's solo offer of ₹15 lakhs for 1.5% equity plus ₹45 lakhs debt at 12% interest, valuing Aadvik Foods at ₹10 crore. Despite countering for more equity capital and less debt, the founders accepted Amit's original terms the deal was confirmed and formally closed after the episode aired.

Aadvik has also introduced Donkey Milk and Cheese made from Camel and Goat milk in their catalogue. The international shipping establishment confirmed on Aadvik's current website takes the camel milk category from India-only distribution to global markets where Indian diaspora communities, health food enthusiasts, and camel milk's established reputation in Middle Eastern and European premium grocery markets create immediate demand. The product portfolio expansion to donkey milk, camel feta cheese, and goat cheese chèvre demonstrates ongoing innovation in the alternative dairy space.