Ravel

Ayush Verma came from Amaravati, Maharashtra. He is 26 years old. He spent one and a half years researching and developing his products. Even when his initial batches failed, he was persistent and started again and again. To save the cost of marketing, he learned marketing and single-handedly runs the entire marketing.

Ravel Care is India's first personalised customised haircare brand — offering made-to-order shampoos and conditioners formulated individually for each customer's specific hair profile, with toxic-free ingredients and no generic one-size-fits-all formulations. The core product thesis: a shampoo for "dry hair" may work for one type of dry hair but not for frizzy-dry hair, dandruff-prone dry hair, or chemically treated dry hair. Ravel's personalisation process identifies the specific combination of hair characteristics and scalp conditions and creates a unique formulation that addresses that individual combination.