Ekatra

Rajesh and Priya Sharma, founders of Ekatra, come from food processing and nutrition backgrounds. Their idea: create plant-based protein products for Indian market. They identified: growing health consciousness + increasing vegetarians + lack of Indian plant-based protein options = market opportunity.

Ekatra manufactures plant-based protein products including protein powders, protein bars, and ready-to-drink shakes using ingredients like pea protein, soy, and lentil protein. All formulated for Indian tastes with flavors like mango lassi, masala chai. Products target fitness enthusiasts, vegetarians, and health-conscious consumers.