Magic of Memories

Preety Maggo was doing a 9 to 5 job as an optometrist before and after marriage. However, after giving birth to an adorable baby girl, she decided to quit her job and started taking care of her daughter. Soon, she started losing her identity and realised that she had to do something to find herself again. It was when she started researching about the potential businesses she could do and it was when she came across the idea of DNA and breast milk jewellery. After doing a lot of research online, Preety Maggo came across a German brand who was making breast milk jewellery, it was when she decided to do something like that in India. It was in July 2019 when Preety started the company and generated sales from social media platforms like Facebook and Instagram.

Magic of Memories is a jewelry company that specializes in creating unique jewelry pieces from human DNA, including breast milk, umbilical cords, and blood. The founder has come up with a unique formula for dehydrating breast milk and then converting it to the resin model. Magic of Memories is India's first and only keepsake DNA jewellery brand, preserving biological materials from life's most significant moments, including a new mother's breast milk, a newborn's first hair or umbilical cord, a loved one's blood or hair, or a pet's DNA, in permanent wearable jewellery pieces such as rings, pendants, and bracelets.