Teafit

Jyoti Bharadwaj is from Patna. Both of her parents were diabetic. She was very conscious of the effect of sugar on the human body from very early in her life.Jyoti Bharadwaj is Season 2's most prepared and most personally rooted mompreneur founder a Manipal Institute of Technology engineering graduate who pursued an MBA in Finance and Marketing from ISB Hyderabad (one of India's top business schools), worked as Business Head at Housing.com and at UrbanFresh, watched her parents' diabetes firsthand, discovered Japan's barley tea culture through her husband's Google Japan posting, and spent years developing a zero-calorie Ayurvedic iced tea before launching TeaFit's first commercial batch in March 2021 the month a second COVID lockdown closed the retail stores she had already signed distribution agreements with.

TeaFit is India's first zero-calorie, zero-sugar, zero-sweetener Ayurvedic iced tea brewed with 15 proprietary herbal formulations using green tea, black tea, hand-toasted barley (a Japanese and Korean tradition), and Ayurvedic herbs including Moringa, Ashwagandha, Tulsi, Turmeric, Licorice, Amla, and Spearmint using German brewing technology to produce a naturally refreshing beverage that gets its gentle sweetness from the herbs themselves (barley's natural malt notes, licorice's mild sweetness) without adding any sugar, sweeteners, or concentrates.600 ml cola has 30 sachets of sugar in it the pitch's central statistic framing India as the world's diabetes capital being systematically poisoned by its own beverage choices.