Organic Smokes

Piyush, Nitin, and Gaurav Chhabra are the co-founders of Me Ame, the parent company of Organic Smokes. Piyush is the CEO, while the other two were Managing Directors. All of them are brothers living in a joint family. They funnily call themselves THC The Herbal Chhabras a deliberate play on the cannabis abbreviation that signals their irreverent brand personality. The founders told the Sharks about their family business of Ayurvedic medicine and how they thought of experimenting with smoking organic herbs in their leisure time. The founding origin is quintessentially curious three brothers from a family with Ayurvedic medicine heritage, experimenting with herb-smoking as a personal wellness exploration, and discovering that the experience was enjoyable enough to commercialise.

The company makes organic and biodegradable cigarettes from exotic herbs and unique substances such as Tulsi, Green Tea, Rose Petals, Spearmint, etc. They replaced nicotine with caffeine to manage the placebo effect. The products of Organic Smokes are patented and approved by the Ministry of Ayush. The product targets two distinct consumer segments: Tobacco smokers seeking a nicotine-free, less harmful alternative that maintains the physical ritual of smoking Wellness-conscious consumers who see herbal smoking as an Ayurvedic therapeutic practice rather than a nicotine delivery mechanism