Brandsdaddy

Roshaan started his career as a sales manager for Bharti AXA, where he had to sell insurance policies. He then moved to Tata AIG and was later selected as a strategy head in Vietnam. He also managed AIA and Manulife insurance company as project head. He returned to India and was thinking about starting his own venture. That's when the Kamla Mills incident happened. It reminded Roshaan of an old incident. His father used to work at a mill. There was a fire in their area, and their house was the first to catch fire. As they lived in a slum, the house burnt down, and they had to spend the night at Kandivali Railway Station. Annkita Roshaan Mishra (Co-founder) manages operations alongside Roshaan, having worked through the entire 4-year product development and commercialisation journey from concept to a ₹1.45 crore revenue business with government and insurance company clients.

The Brandsdaddy AFE is an auto fire extinguisher ball that can be used by people of any age group without any training. It has a shelf life of 5 years, zero maintenance cost, and is a portable device. The device is completely made in India.Brandsdaddy AFE makes India's most democratically accessible fire extinguishing devices — products that activate automatically on contact with fire, requiring zero training, zero proximity to the fire, and zero maintenance. The core principle: throw, roll, or place the ball near a fire, and it explodes within 5 seconds releasing ABC dry chemical powder that extinguishes the flame.