Girgit

Pooja Bajaj Shah is Season 2's most creatively playful founder a school teacher-turned-entrepreneur who left the classroom and channelled her educator's instinct for making things delightful and surprising into a business that makes clothes and shoes literally change colour before your eyes. Her family's textile business background (mentioned in available sources) gave her access to fabric sourcing knowledge and supplier relationships that most first-time fashion founders spend years building. Pooja's family has their own textile business, which gave Pooja the courage to pursue this idea. She researched for a few months and finally launched Girgit for kids. Soon they received requests from children's parents to manufacture adult products. After getting multiple such requests, they launched adult products too.

Girgit is India's first colour-changing fashion brand using photochromic dyes (which change colour when exposed to UV light or sunlight) and thermochromic dyes (which change colour when exposed to temperature changes from water or body heat) to create shoes, shorts, T-shirts, and accessories that literally transform in real time as the wearer moves between indoor and outdoor environments, dips into water, or changes activity intensity. The product category is simultaneously fashion, novelty, and technology a combination that creates instant conversation, social media virality, and repeat purchase motivation. The 79% gross margin reflects the premium that photochromic and thermochromic chemistry commands relative to conventional dyed fabric.