
Sharks Invested
Product Details
Entrepreneur Background
Before Stage, Vinay Singhal co-founded WittyFeed, a viral content website that achieved 420 million page views and 2.5 billion ad impressions in just two years. WittyFeed, launched in 2014, faced challenges, including a shutdown of its Facebook page in 2018, leading Vinay and his team to rebrand the platform as Stage OTT in 2019. After losing a ₹40 crore revenue company overnight, Vinay Singhal returned to his village Noonsar, Haryana's Dhiwani district, in search of a subsequent adventure. A return to his village also made him privy to an opportunity to develop a hyper-local OTT platform that caters to vernacular audiences.
The Product / Service
Stage is a first-of-its-kind OTT platform for local dialects. "In India, there are more than 40 OTT platforms. They broadcast language-based content in the name of vernacular content, like in Hindi, Tamil, Telugu." Stage goes one level deeper to dialects within states creating hyperlocal entertainment for communities whose storytelling traditions are not captured in any existing language-based OTT. Stage is the world's first hyperlocal dialect OTT platform producing and distributing 100% original entertainment content in Indian regional dialects (currently Haryanvi and Rajasthani, with planned expansion to Bhojpuri, Magahi, Maithili, and 15+ additional dialects) for audiences who have never had professional-quality entertainment in their mother tongue available on demand.