Atmosphere

Ariella Blank and Rebekah Sood moved from America to India with their family in 1992. Their father works as a mechanical engineering professor at IIT Kanpur. Rebecca Sood worked with FabIndia and helped them set up an eatery named FabCafe. Ariella worked with Organic India and then set up her own Nutritional Therapy Practice, where she would encounter a lot of people with gut issues. Rebekah Sood and Ariella Blank are Season 2's most culturally bicultural founding sisters born in America, raised in India (their father taught Mechanical Engineering at IIT Kanpur and IIT Kharagpur), deeply rooted in Indian food culture through their professional careers, who discovered the kombucha gap when Ariella as a nutritional therapist wanted to prescribe live probiotic beverages to her gut-health clients and found nothing quality available in India.

56% of people in India struggle from gut issues. Ariella was working in Organic India then she noticed gut-related issues with people. After researching a lot, she did not find anything in India. She started making kombucha for clients and then launched Atmosphere Kombucha organically. Atmosphere Kombucha is India's first premium artisanal kombucha brand fermenting organic green tea with a live bacterial and yeast culture (SCOBY) to produce a naturally carbonated, probiotic-rich, vitamin-B-containing beverage that supports gut health, aids digestion, releases toxins, and boosts immunity. The brand also produces kefir, vegan cheesecakes, fudge, pasta, and pancake mix building toward a comprehensive gut-health food ecosystem.