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SoupX
Deal Done

Food & BeveragesSeason 2Episode 2

SoupX

Starts From - ₹169

Sharks Invested

Product Details

Entrepreneur Background

Uttam Kumar and Priyank Jain are the co-founders of SoupX Health Foods, which they established in 2021. Uttam is a Mechanical Engineer who studied at the Indian Institute of Information Technology. In 2018, he launched his first startup, FRATO – Timeless Interiors, but had to close it within a year. He then started another venture, Hostcontry, in 2019, which also faced closure. The masterminds behind SoupX, Uttam Kumar and Priyank Jain, both engineers and fervent food enthusiasts, embarked on their entrepreneurial journey in 2021. Their inspiration stemmed from a profound experience during a food distribution drive amid the pandemic, where they recognised the growing demand for affordable and nutritious food alternatives.

The Product / Service

SoupX is India's first soup-based healthy meal brand on a mission to provide fresh and healthy meals at an affordable price, helping people make a smooth transition to a healthier lifestyle. The company's nutritionists and chefs, who hail from renowned institutions, have spent a lot of time and effort formulating over 100 healthy soup recipes using only the freshest and most nutritious ingredients. SoupX positions soups not as an accompaniment but as a complete meal replacement the central proposition being that India's food delivery market lacks affordable, nutritionally complete, fresh meal options that can substitute a full meal. The immunity booster soup (made with Ashwagandha and herbal ingredients) that first gained consumer interest during the pandemic is the brand's founding product.