Colour Me Mad

Trishla Surana (Co-founder & CEO) is the inventor, product visionary, and brand identity creator whose broad feet and consequent shoe-finding difficulties catalysed the business, and whose design sensibility drove Colour Me Mad's original "children's doodles as footwear art" concept before the pivot to orthopedic technology. Rajeev Surana (Co-founder & Marketing Head) is from Raipur, Chhattisgarh and his background in marketing and business development gave Colour Me Mad the commercial discipline that a designer-founded company needs to scale. Rajeev said: "I am from Raipur, a boy whose city has given him the passion and courage to dream big. It truly gives me immense pleasure that I have been able to chart my journey from my hometown Raipur to Shark Tank India." The founding history has two distinct phases: 2014–2016: Colour Me Mad as lifestyle footwear brand personalised flip-flops with printed fabric and children's doodle designs.

Colour Me Mad / Your Foot Doctor is India's first comprehensive foot health technology brand designing and manufacturing customised orthopedic insoles (for flat feet, plantar fasciitis, heel pain, knee pain, and ankle pain), customised footwear (that can be made in 10 minutes, a first in India), socks, foot oils, and online foot consultation services targeting the 40% of Indians with flat feet and the 70% who wrongly accept foot pain as normal through a direct-to-consumer website, at-home service, and doctor partnership model.