Grow Fitter

Sanmati Pande (Co-founder & CEO) carries one of Season 1's most internationally credentialled financial qualifications — simultaneously holding CA, CPA (Australia), and ACMA (UK) along with an MBA. These qualifications represent mastery of financial accounting, management accounting, and business strategy across three jurisdictions — giving her the precise analytical framework to build and price a business model that depends on accurately calculating reward redemption costs, insurance commission margins, and subscriber lifetime value. Harshit Sethy (Co-founder & CTO) is the technology architecture lead — builder of the proprietary motion-sensing algorithm that distinguishes between walking, running, cycling, and vehicle travel (preventing users from gaming the system by driving while the app registers "steps").

GrowFitter is India's largest incentivised fitness and wellness platform — a mobile app that tracks users' physical activities (walking, running, cycling) using a proprietary fraud-resistant motion-sensing algorithm, rewards them with points redeemable for prizes from 100+ brand partners (including boAt, Amazon Pay, Netflix, Spotify, Puma, Jockey, Myntra, and more), offers monthly subscription-based health insurance, and enables brands to run sponsored fitness challenges — creating a flywheel where brands fund user rewards, users become healthier and more engaged, and the platform scales both user acquisition and brand revenue simultaneously.