Experiential Etc

Karan Bhardwaj (Co-founder & CEO) handles finance and sales — the commercial engine of the partnership. Karan has been looking at finance and sales. All the business strategic decisions of the company are taken by Karan. His marketing expertise and sales relationships enabled the agency to break into India's most demanding marketing clients (HUL, ITC, Britannia) and subsequently attract major agency relationships (GroupM, Dentsu, Webchutney). Prashant Pandey (Co-founder & COO) comes from a real estate background and manages execution — the operational spine of the partnership. Prashant comes from a real estate background and he is the execution specialist so he is the backbone of the company. The real estate background gives Prashant the project management and vendor coordination skills that large-scale physical marketing installations require.

Experiential Etc is a Mumbai-based technology-led experiential marketing agency — creating branded experiences for major corporations through proprietary technologies including Holobyk (a holographic display system for brand activations and product launches), Live Glass (transparent LED display technology creating immersive visual experiences), augmented reality experiences, event exhibitions, interactive games, and retail display innovations — differentiating from conventional advertising agencies by making physical, technology-enhanced brand experiences rather than creating content for digital or print media.