Product Details
Entrepreneur Background
Aditi Minda (Co-founder & CEO) has one of Season 1's most dramatically unconventional career paths she went to the USA to study screenplay writing, returned to India with her home mortgaged and debt from her education, and pivoted into jewellery business building with Ashwini when she recognised the Hollywood market for large sterling silver necklaces and royal jewellery pieces. Ashwini Gadia (Co-founder & CFO) brings the diamond industry's supply chain knowledge and family relationships her father's diamond manufacturing background and her husband's diamond trading experience gave Thea and Sid access to jewellery industry networks and manufacturing quality expertise that pure startup founders cannot easily access.
The Product / Service
Thea and Sid is India's first dedicated proposal jewellery brand offering 925 sterling silver (92.5% pure silver, the international standard for quality silver jewellery) engagement and proposal rings set with 6A grade cubic zirconia (the highest quality CZ stones, engineered to replicate the brilliance and visual characteristics of diamonds) at accessible prices (₹1,500–₹6,500), with ring sizers, after-sales service, and optional proposal and dating advice — targeting the specific and underserved market of 18–24 year old Indians who want to propose with a beautiful, quality ring but cannot yet afford gold or diamond.