Shades of Spring

Nidhi Gupta (Co-founder & CEO) is the vision and brand custodian — the founder who identified that India's flower industry was fragmented, unorganised, and dominated by generic commodity flower vendors with no brand identity, and who built a farm-direct, subscription-first, design-forward flower business around the recognition that flowers are fundamentally a gifting and self-expression product, not a commodity. Beyond the product, Nidhi shared her vision of creating a social impact by empowering women and farmers through her flower business.

Shades of Spring is India's first and largest fresh flower subscription service — sourcing 300+ varieties of seasonal flowers directly from farms, delivering them within 48–72 hours of harvest (maintaining freshness for 7+ days), through a subscription model (weekly or monthly deliveries) and on-demand bouquet service, currently operating in Bengaluru, Mumbai, Chennai, and Hyderabad — targeting urban consumers who want fresh, farm-sourced, design-quality flowers for self-consumption (80% of customers) and gifting (20%) at an accessible ₹350 per delivery price point.