Kunafa World

Jameela Ruhi (Co-founder — Baker & Product Lead) is the culinary heart and operational backbone of Kunafa World — a home baker who became India's leading authority on kunafa not through culinary school training but through passionate self-directed recipe development, supplier sourcing, and the constant refinement of a dessert that most Indians had never tasted before. Zamzeer Ahamed (Co-founder — Business & Marketing Lead) is the commercial architect — a Telecom engineer with an MBA in International Business from Manipal University who recognised that his wife's kunafa could be a scalable business, became her first customer and marketer simultaneously, and built the brand strategy that took Kunafa World from a Facebook page in Mangalore to a national food brand with Ranveer Singh and Zomato shout-outs. He manages branding and marketing across all locations.

Kunafa World is India's first dedicated kunafa dessert chain — baking and serving 15+ varieties of kunafa (a traditional Palestinian/Middle Eastern dessert made from shredded semolina dough or kataifi pastry, filled with soft white cheese or cream, soaked in sugar syrup flavoured with rose or orange blossom water, and garnished with crushed pistachios) that is 100% vegetarian, fresh-baked, available in dine-in outlets and through Zomato delivery, positioning a globally beloved but India-unknown dessert tradition as the country's next mass-market sweet obsession.