Theka Coffee

Bhupinder Madaan is Season 1's most street-hardened serial entrepreneur — an Ahmedabad boy who started making ₹200/day selling pamphlets at age 14, ran momo thelas, parathas, and seven other businesses before Theka Coffee, enrolled in college as an external student so he could skip classes and focus on business, dropped out entirely when he realised studying was "wasting time," discovered his coffee idea during a bar visit in Delhi, launched Theka from a parking lot on Sindhubhavan Marg in Ahmedabad, scaled to 14 outlets, lost everything in COVID, sold his car to pay rent, rebuilt from scratch with 4 carts, appeared on Shark Tank, received no investment, and then built a ₹100 crore company anyway. Bhupinder always had the mind of an entrepreneur. He was only 14 years old when he first made money. After school, the Ahmedabad boy would sell pamphlets for shopkeepers and other businessmen, for two hours, and make ₹200 every day.

Theka Coffee is India's most distinctive new-generation coffee brand — brewing 100% single-origin Arabica specialty coffee using a 16–36 hour cold-brew process, serving it in beer bottles at ₹100 through a low-fixed-cost cart and kiosk model that eliminates high-street rental costs, interior design expenses, and table-service overhead — making premium Indian coffee accessible to middle-class consumers who love coffee but cannot habitually afford Starbucks or CCD prices.