
Sharks Invested
Product Details
Entrepreneur Background
Ranodeep Saha (Co-founder & Director) is the brand visionary and product curation lead — the person who identified the artisan distribution gap, built the initial kulhad product line, and developed the cultural curation framework that makes every Rare Planet product a piece of India's living craft heritage. His IIT background (computer science) gives him the analytical and systems-thinking capability to build a scalable supply chain connecting rural artisan clusters to premium urban retail channels. Vijay Kumar TR (Co-founder & Director) is the retail operations and distribution expert — a decade of airport retail experience that gave him the precise understanding of high-footfall luxury retail mechanics, the relationships with airport retail authorities, and the commercial model knowledge needed to build India's largest airport handicraft brand. Vijay worked in airport retail for 10 years and that's why Ranodeep invited him to join his venture as Vijay has a better understanding.
The Product / Service
Rare Planet is India's largest artisan-led retail lifestyle brand — curating, branding, and distributing hand-painted and handcrafted Indian traditional products (terracotta kulhads, copper bottles, ceramic mugs, brass décor, wooden crafts, marble products, stationery, and jewellery) made by rural artisans across India, through premium airport retail stores, online platforms, bookstores, and corporate gifting channels — simultaneously building a consumer lifestyle brand and a sustainable employment ecosystem for India's 70 lakh+ artisan community.