Isak Fragrances

Vidushi Vijayvergiya is Season 1's most ancestrally rooted luxury brand founder — a woman from a Lucknow Marwari family whose fragrance heritage traces to 1850, who was culturally excluded from inheriting her family's perfumery business because the tradition passed only through male heirs, who used that exclusion as the motivation to create her own contemporary brand, earned an MBA from SCMHRD Pune, moved to Switzerland after marriage, spent years researching the French and Swiss luxury perfume industries, and returned to India to launch Isak — a brand that carries 170+ years of Lucknowi perfumery knowledge into the global luxury fragrance market under her own name. This royal perfume brand was established by Shri Chhunnamal Vijayvargiya in 1850. His son, Ramdayal Vijayvargiya, later transformed essential oils, spices, and other ingredients from various parts of India into bottled fragrances. In the 1930s, they began exporting oils and fragrances internationally, significantly boosting

Isak Fragrances is India's most heritage-rooted contemporary niche perfumery brand — handcrafting 100% vegan, cruelty-free, gender-fluid attars (pure perfume oils), parfums, and bespoke perfumery kits using rare Indian and global botanical ingredients sourced through an ethical procurement chain, reviving the 170+ year Lucknowi fragrance tradition for modern global consumers who want authentic, natural luxury fragrances rooted in Indian perfumery heritage rather than mass-produced synthetic scents.