
Sharks Invested
Product Details
Entrepreneur Background
Priyam Singh (Co-founder & CEO — Operations) is the pitch presenter, strategic lead, and daily operations manager. Her JP Morgan investment banking background gives her the financial modelling and capital markets sophistication to assess PawsIndia's growth trajectory with institutional rigour — an unusual combination with deep pet product passion. On the show, only Priyam was present as Suraj was unwell. Suraj Singh (Co-founder & CXO) brings pharmaceutical industry expertise and business family operational experience. His five years in pharmaceuticals — a highly regulated industry requiring rigorous quality control — directly informs PawsIndia's quality assessment standard for every product on the platform. Both brother and sister are pet lovers and they wanted to do something productive with their time since their family business is already established. That's when they got this idea!
The Product / Service
PawsIndia is India's first innovation-focused pet care e-commerce platform — combining a D2C product brand (designing and manufacturing innovative pet toys, healthcare treats, accessories, and food specifically for the Indian market) with an online marketplace (listing and selling products from 50+ curated pet care brands), unified by a commitment to innovation, safety, and accessibility — targeting India's rapidly growing urban pet owner demographic who demand quality products equivalent to international standards at Indian price points.