
Product Details
Entrepreneur Background
Alpana Tiwari (Co-founder) is the product creator, recipe developer, and soul of Nuskha — a woman who grew up alongside a government vaidya father, absorbed Ayurvedic knowledge as a living practice rather than academic study, and spent decades applying these formulations to support women in her family and community through pregnancy and postpartum recovery. Her father was a Government Vaidya; she was raised in an environment where Ayurvedic remedies were not alternative medicine but primary medicine. Viral Tiwari (Co-founder) is the business builder — a mechanical engineer who left his IT job in Bengaluru to recognise, validate, and commercialise what his mother had been doing informally for years. "I saw an opportunity in this and asked him to study the market for the products I was making," says Alpana.
The Product / Service
Nuskha Kitchen (now Nuskha Care) is India's first structured Ayurvedic postpartum nutrition programme — offering new mothers a personalised, 50-day post-delivery recovery package comprising 20+ traditional Ayurvedic food products (laddoos, panjiri, herb powders, herbal teas, postnatal packages) formulated from ancestral vaidya recipes, customised to each customer's weight, age, body type, and specific health conditions, delivered to their home, and supported by 24/7 online helpline support — addressing the systematic neglect of postpartum maternal recovery in modern Indian society.