The Sass Bar

Rishika Nayak Shetty is Season 1's most internationally educated yet domestically purposeful founder — a Mumbaikar who earned a BBA from Northumbria University (UK) and completed her master's degree from Istituto Marangoni in London (one of the world's most prestigious fashion and design schools), returned to India, started a soap-making business from scratch in 2019 with just ₹25,000 of her own savings, and built it to ₹30 lakh annual revenue and ₹7 lakh monthly — entirely bootstrapped, entirely self-taught in soap chemistry, and driven by a founding insight that luxury gifting in India was badly underserved. Rishika's story — from starting with just ₹25,000 to pitching on national TV — resonates with India's new generation of creative entrepreneurs. Wikipedia The ₹25,000 founding capital — enough for initial soap-making ingredients, basic moulds, and packaging — is Season 24's most capital-efficient founding investment.

The Sass Bar is India's first artisanal dessert-soap gifting brand — handcrafting luxury, vegan, SLS-and-paraben-free soaps designed to look indistinguishably like desserts (macarons, cupcakes, popsicles, waffles, ice cream scoops, donuts, éclairs) using cocoa butter, shea butter, skin-safe colorants, and biodegradable glitter — presented as premium gift boxes for birthdays, anniversaries, corporate gifting, festive occasions, and weddings — delivering the visual delight of luxury gifting at accessible Indian price points.