Urban Monkey

Yash Gangwal is Season 1's most culturally immersed and most authentically community-rooted founder — a Hong Kong-raised skateboarder who moved to India alone at 24, joined Mumbai's skateboarding Facebook group because he had no friends, discovered through that community that India had no authentic streetwear brand serving skaters, hip-hop artists, and underground culture enthusiasts, started selling caps because there was nothing suitable available, built a bootstrapped brand that earned collaborations with Rannvijay Singha, Raftaar, Divine, Bhuvan Bam, and Gully Gang without any paid influencer contracts, and walked into Shark Tank India with a ₹100 crore valuation and a refusal to compromise his brand vision — not out of stubbornness but out of the genuine understanding that Urban Monkey's value is the culture it serves. Yash was born and brought up in Hong Kong and came back to India 8 years ago, alone. Yash loves to skate and he has been doing it since he was 12 years old.

Urban Monkey is India's original and largest streetwear and headwear brand — building a D2C fashion label rooted in India's hip-hop, skateboarding, and underground artist community, offering caps, eyewear, apparel, accessories, and lifestyle products through its own website exclusively, cultivating authentic cultural partnerships with India's leading underground artists, and positioning itself as the Indian answer to international streetwear culture brands like Supreme, HUF, and Palace.