Poo de Cologne

Aditi Talwar Sodhi is Season 1's most professionally experienced and multi-talented female founder — a brand strategist with 20+ years of experience at global companies across three continents, a published bestselling novelist, a scriptwriter, a Dubai-based marketing professional who built award-winning campaigns for Standard Chartered Bank and Dubai Sports City, a co-founder of an edutainment brand for children, and the creator of India's first pre-toilet spray — all motivated by a lifelong allergy to aerosols and synthetic fragrances that made conventional bathroom fresheners physically harmful to her. Aditi Talwar Sodhi completed her PGDM in Marketing from Chetana's Institute of Management and Research in 2000. Before starting this business, she already had 20+ years of experience as a brand strategist in big companies like Vodafone, Standard Chartered Bank, Lakme, etc. She got this idea from a similar product in Europe.

Poo de Cologne is India's first pre-toilet spray — a blend of 100% pure essential oils (no gas, no aerosol, no synthetic fragrances, no toxic chemicals) that is sprayed five to six times into the toilet bowl water before use, forming a molecular barrier layer on the water surface that physically traps bathroom odour beneath the water rather than masking it in the air — solving the universal problem of bathroom odour in a way that is safer, more effective, and more considerate to other users than any existing post-use freshener. The fundamental insight distinguishing Poo de Cologne from every existing bathroom freshener is the application timing. All existing products — aerosol sprays, diffusers, automatic misters, incense sticks — are applied after the odour has already been released into the air. They attempt to mask a smell that has already escaped. Poo de Cologne prevents the odour from escaping in the first place by creating a barrier layer on the water before it is needed.