Get a Whey

Jimmy Shah (Co-founder — Operations & Recipes) is the product's true inventor — the mother in whose kitchen the first batch of whey protein ice cream was made, and whose cooking instincts translated a health supplement (whey protein powder) into a product that actually tastes like ice cream. Jimmy Shah focuses on operations and recipes. Jash Shah (Co-founder & CEO) is the business and growth engine. He loves protein-rich food and would go about collecting the best proteins when they travelled abroad. It was their mother Jimmy Shah who gave them this idea on a platter. Pashmi Shah (Co-founder & CMO) handles marketing and brand strategy. Pashmi leads branding and digital strategy, creating a synergy that powers their momentum.

Get A Whey is India's first health-focused premium ice cream brand — producing high-protein (12g per 100g serving), no-added-sugar, no-artificial-flavour frozen desserts in multiple formats (tubs, pops, sandwiches, kulfis, cakes) that deliver 4 times the protein of conventional ice cream — solving the fundamental problem faced by every health-conscious Indian who loves dessert but cannot justify conventional ice cream's nutritional profile. Making ice cream with whey protein powder is technically difficult — whey protein changes texture at different temperatures, affects mouthfeel, and can create a chalky or grainy product if not handled correctly. The six months of recipe development were specifically about solving these texture and flavour challenges. The Shahs spent over six months refining their formulations to ensure the right balance of flavour, creaminess, and nutrition.