IN A CAN

Sameer Mirajkar (Co-founder & CEO) is the operations and growth leader. Sameer earned a Bachelor's degree in Hotel Management and Catering Technology and a Post Graduate Diploma in Hospitality Management at Ealing, Hammersmith and West London College. Viraj Sawant (Co-founder) brings beverage industry expertise and entrepreneurial energy — a hotel management graduate whose shared love of mixology with Sameer sparked the InACan idea during the 2020 lockdown when bars were closed and good cocktails were unavailable at home. Varun Sudhakar (Co-founder, Product Innovation) is Season 1's most specialised founding team member — 13 years of experience in the wine and spirits industry. A wine sommelier by profession, he is also India's only Advance Sommelier from the Court of Master Sommelier.

IN A CAN is India's first craft ready-to-drink canned cocktail brand — producing five premium, low-calorie, bartender-quality cocktails (LIIT, Gin and Tonic, Whiskey Collins, Vodka Mule, and Rum Latte) in 250ml cans with a 9-month shelf life, manufactured in a centralised automated facility for hygiene and flavour consistency, and distributed across states — delivering the full experience of a top-tier bar cocktail to anywhere you want to enjoy it, without a bartender, without mixing, without glassware. The ready-to-drink alcoholic beverage category was nascent in India in 2020 — dominated globally by brands like White Claw, TRULY, and Jack Daniel's Country Cocktails, but almost entirely absent in the Indian market except for low-quality, sugar-heavy premixed drinks that bore little resemblance to actual bar cocktails.