Guggle Wuggly

Ravi Kumar Gupta is the founder of Guugly Wuugly. The first episode of Shark Tank India Season 5 saw Lucknow resident Ravi Kumar Gupta walk in with his 5-year-old daughter to present his brand. Guugly Wuugly started fairly recently, in November 2022. Since they began operations, the business has successfully served 25,000 customers. The brand makes its clothes for children ages 1 to 12. The founder explained the reason behind opening Guugly Wuggly. He said that prior to opening his brand, he often had trouble finding clothing items for his daughter that were reasonably priced and of good quality. The most affordable children's clothing he came across was unusable after a few washes, and buying expensive clothes didn't seem like the right thing to do, since they would outgrow them in a few months.

Guggly Wuggly is a premium affordable children's clothing brand for ages 1–12 — manufacturing durable, high-quality T-shirts, polos, sweatshirts, and hoodies in India, positioned in the mid-premium children's apparel segment. The brand's core promise is solving the Indian parenting paradox: affordable children's clothing falls apart after a few washes, while expensive branded clothing is poor value given how quickly children outgrow it. Guggly Wuggly aims to deliver the durability of expensive children's clothing at the affordability of budget-friendly options.