Lewisia Wellness

Manoj Das entered the beauty industry in 2003 after doing a beauty culture course. 14 years later, he started creating YouTube videos on beauty hacks and tricks and started his business in 2020. Manoj Das is a content-creator-turned-entrepreneur — not a medical professional. He built a significant YouTube audience (3.7 million subscribers) and Instagram following (600,000+) through beauty tips and wellness content before launching Lewisia Wellness in 2020. He describes himself as an "aromatherapist and naturopath" and uses the "Dr." prefix in his public persona, which became the central point of conflict during the pitch. His journey: beauty culture course (2003) → 14 years in beauty industry → YouTube content creator (2017) → Lewisia Wellness launch (2020).

Lewisia Wellness sells natural skincare, haircare, and wellness products — oils, serums, and formulations — positioned on an aromatherapy and naturopathy philosophy. The brand markets its products as natural ingredient-based solutions for skin disorders, hair loss, and general well-being, drawing on Manoj's claimed expertise in aromatherapy and naturopathy. He claimed that Lewisia Wellness uses only natural ingredients in its range of skin, hair, and wellness products.