The Croffle Guys

Rahul Vinod Vohra: "I have studied Economics from New York University. But, I have worked as an actor in the film industry for 9 years. I have worked for a Director named Kabir Khan. Now, I am full time working in this." Rahul also appeared in an ad with Shah Rukh Khan, and his background in Kabir Khan's productions has shaped Croffle Guys' distinctive visual identity and storytelling-first brand voice Annanya Agarwal: "I have studied MBA from Atlanta. In 2017, my brother and I started a recycling startup. I am still operating in that company." Annanya's first startup, Runaya, is projected to clock ₹1,000 crore in FY25-26 — making her simultaneously one of Season 5's most commercially successful prior-entrepreneur co-founders. Veer Pinto is part of Karan Johar's creative team at Dharma Productions, bringing content and entertainment industry brand-building expertise.

The Croffle Guys is built around croffles — a hybrid dessert that blends the flaky richness of a croissant with the crisp texture of a waffle. The concept was discovered during a trip to Thailand and adapted for Indian consumers, where it has quickly gained popularity among young, urban audiences. Namita held on to the croffle for over 15 minutes during the pitch to test its crispness — an organic quality test that communicated the product's texture retention better than any description could. The brand operates on a QSR model with standardised recipes for consistent taste across outlets, serving croffles in multiple sweet (chocolate, Nutella, fruit) and savoury (margarita, cheese) variants alongside coffee — positioning the croffle as the centre of a full café experience rather than a single dessert item.