INDULGE Concierge

Karan Bhangay, an engineering dropout from Jawaharlal Nehru Engineering College, foresaw the potential of luxury concierge services in India. He partnered with Advita Bihani, whom he met on LinkedIn, to launch Indulge Global in 2022. Karan is Goa's most entrepreneurially serial luxury sector founder — someone who has orbited India's UHNI world through a luxury magazine, an HNI events platform, and several consumer startups before identifying that the concierge service gap (India has 13,200+ UHNIs but virtually no organised tech-enabled concierge infrastructure) was the most commercially valuable opportunity in the space. Advita Bihani (Co-founder) focuses on operational and strategic execution — ensuring the service standards that UHNI clients demand are delivered consistently across 180+ countries and every type of bespoke request.

Indulge Concierge is India's first tech-enabled, WhatsApp-first luxury lifestyle management platform — serving ultra-high-net-worth individuals (UHNIs, defined as individuals with net worth above $30 million) through a subscription model that provides 24/7 access to dedicated relationship managers, a proprietary app, and an AI-enhanced service layer — handling any bespoke request globally, from a ₹4,000 Diet Coke delivered to a remote Himalayan village to last-minute private jet arrangements to VIP Wimbledon invitations. They highlighted Indulge's ability to fulfill unique requests, such as delivering a Diet Coke to a remote Himalayan village for ₹4,000 or securing air ambulances during emergencies.