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Deal Done

Food & BeveragesSeason 4Episode 1

Confect

Starts From - ₹399

Sharks Invested

Product Details

Entrepreneur Background

Gauri revealed how she first landed on the idea after eloping with her husband and getting married in Las Vegas. Gauri spent ₹36,000 for her wedding cake. Following that, she tried to gather knowledge about food technology and started creating sprinkles and fondants. Eventually, her products grew to 800. Gauri Kaushish Varma is Season 4's most passionately self-taught confectionery founder — a Delhi entrepreneur with a background in bakery who discovered the ₹36,000 price tag of a fondant wedding cake in Las Vegas, became obsessed with understanding how fondant was made, spent years mastering food technology, identified that India — the world's second largest sugar producer — was still importing bakery decorating materials, and built Confect to solve that paradox: converting Indian raw sugar into high-margin, export-quality confectionery products.

The Product / Service

Confect is India's first premium, 100% vegan, clean-label bakery decoration brand — manufacturing fondant (sugar paste), sprinkles, edible cake decoratives, premixes, and luxury confectionery from pure Indian cane sugar, positioned as a high-quality domestic alternative to imported bakery ingredients that have historically dominated professional Indian baking. Confect supplies to Indian five-star hotels and exports successfully to the US, UK, and Australia, with international sales growing rapidly.