Adil Qadri

Adil's struggle with asthma forced him to leave school after the 5th grade. From 2005 to 2012, he pursued various courses to expand his knowledge. In 2014, his uncle introduced him to SEO (Search Engine Optimisation), sparking his interest in digital marketing. His father worked at an attar shop for over three decades. Inspired by this, Adil launched the Adil Qadri brand in 2019. He credits his hometown for imparting crucial lessons in business acumen, fragrance identification, and resilience. Nothing was scaleable. I experienced failure multiple times until 2018 when I started a Muslim fashion store by the name of Adil Qadri. But even that didn't work. I decided to experiment with attar. I wanted to make attar cool and relatable to youngsters like me.

Adil Qadri makes modern, premium-packaged, alcohol-free attars and perfumes designed to make traditional Indian fragrance culture appealing to the younger, urban, primarily male consumer — combining the longevity advantage of oil-based attar (which can last 6–8 hours versus 2–3 hours for alcohol-based sprays) with contemporary packaging, accessible pricing, and digital-first D2C distribution. Usually attar comes in traditional fragrances like oud, sandalwood, and rose. This is used only by older people. I wanted to make attar cool and relatable to youngsters. At first, he started selling other brand's attar but soon started making his own.