Hoovu Fresh

Yeshoda (CEO) handles finance and day-to-day operations — the commercial and operational engine. Her Techstars and Blume Ventures experience gives her startup ecosystem literacy (understanding venture capital, term sheets, and growth metrics) that most founders from traditional family businesses lack. Rhea (CTO) manages marketing and technology — the digital platform and customer acquisition engine. Her Stanford BSc provides the analytical and technical foundation for the proprietary machinery and supply chain technology that is Hoovu's primary competitive moat.

Hoovu Fresh is India's first and only organised, technology-enabled fresh puja flower brand — sourcing flowers directly from 500+ partner farmers, processing them through proprietary in-house machinery that controls moisture and bacteria to extend shelf life from a few hours (conventional loose flowers) to 15 days (Hoovu's vacuum-sealed packs), packaging them in biodegradable, plastic-free packaging with zero preservatives or chemicals, distributing through 8–10 cities via BigBasket, Zepto, Swiggy Instamart, Milk Basket, Reliance Smart, and Amazon, while employing 60 women to hand-make garlands daily, partnering with 300+ temples for direct supply, and producing agarbatti from recycled temple flower waste — creating India's first complete circular economy for puja flower culture.