RoadBounce (Definitics Software Solutions & Services)

Ranjeet Deshmukh has worked as a Chief Technical Officer and Technical Architect for various startups and large organisations in India and the United States. Before RoadBounce, he started two other businesses. The first was purchased by the leading shipping software vendor in the United States. A software engineer for 25 years, he was looking for a new idea in 2019 when a Maharashtra road official aired out a long-standing complaint: "We have the second-largest road network in the world but most of it is old, battered, and invisible to us.

RoadBounce is a patented, smartphone-based road health digitisation platform — using the accelerometer and GPS sensors already present in any smartphone to measure road roughness against International Roughness Index (IRI) standards, detect potholes and surface disruptions in real time, create continuously updating geo-tagged road condition maps, and deliver actionable data to government bodies, municipal corporations, road contractors, and national highway authorities to enable data-driven, proactive maintenance rather than reactive repair. RoadBounce monitors how phones vibrate while resting inside a moving vehicle, using GPS technology to record the precise locations where major vibrations — caused by potholes and damaged roads — occur. Then, RoadBounce analyzes data from multiple users, pinpointing the most dangerous areas and sharing that information with its customers.