Find Your Kicks

Simardeep Singh, Harshdeep Singh, and Danish Chawla are three of Season 1's youngest founders — all 24 years old at pitch time, all from Ludhiana, Punjab, and all childhood friends whose shared passion for sneaker culture became the commercial foundation of a business that none of them had formal training to build but all of them had the community knowledge to grow. In October 2020, amid a world transformed by the pandemic and a surge in digital consumption, three friends from Ludhiana, Simardeep Singh, Harshdeep Singh, and Danish Chawla, set an inspiring example by reshaping sneaker culture in India with their skills and hard work. They started their venture as an Instagram page called Find Your Kicks India (FYKI) to create a platform where Indian sneaker enthusiasts could buy and sell limited-edition sneakers without the fear of counterfeits. At a time when global hype around drops like Nike Air Jordan 1 and Adidas Yeezy was growing rapidly, India lacked a structured, reliable resale

Find Your Kicks India is India's premier sneaker resale marketplace — an authentication-first platform connecting buyers seeking limited-edition, hyped, or rare sneakers with verified resellers, operating initially through Instagram with a subscription model for resellers, and expanding into a full website and mobile app ecosystem, targeting India's rapidly growing sneakerhead culture.