Let's Try (Earth Krust Private Limited)

Nitin Vinod Kalra (Founder & CEO) is the commercial and strategic heart of the business. Nitin Kalra is a former executive at ITC and PepsiCo, with over 15 years of experience at giants like ITC, PepsiCo, and Raymond. Chitra Gupta (wife, Co-founder) brings design and packaging expertise. Chitra Gupta is Nitin's wife who designs the product's packaging. She was a UX designer before. Neelam Kalra (mother, Co-founder) manages factory operations. Neelam Kalra is Nitin's mother who manages the factory operations. She has been in business for 15 years in Sadar Bazaar. Geetanjali Kalra (sister, Co-founder) is the product development genius. Geetanjali is the main person behind this because she gave this idea. She creates the final snacks formulas and their mixtures.

Let's Try is a premium clean-label healthy snack brand — making traditional Indian namkeens, bhujias, makhanas, wafers, and cookies using 100% groundnut oil (not palm oil), natural ingredients, and zero preservatives, artificial flavours, colours, trans fats, or cholesterol — delivering the taste and format of familiar Indian snack traditions with the ingredient transparency that health-conscious modern consumers demand. The clean-label mission: "At Let's Try, we believe healthy snacking can be fun too. We follow traditional methods to make all our snacks, just like your grandma used to. We use 100% groundnut oil and water. No preservatives, No artificial flavours, or colours, no trans fats or cholesterol."