Hammer Lifestyle Pvt ltd

Rohit Nandwani is one of Season 1's most commercially street-smart founders — a young entrepreneur from Panipat, Haryana, who built a fast-moving consumer electronics brand in just three years by focusing relentlessly on affordability, product diversification, and digital-first distribution, without any formal technology or engineering background. Rohit Nandwani is the founder and COO of Hammer Lifestyle electronics. He did his BBA from Christ University in 2015. His business is based in Panipat, Haryana. He previously had 5 years of experience as a mobile phones and accessories supplier under 'Ringtel Marketing'. The five years at Ringtel Marketing — supplying mobile phones and accessories — gave Rohit an unusually practical education in India's consumer electronics distribution landscape: what price points move, which channels matter, how quickly inventory turns, and what Indian consumers actually want from their gadgets versus what marketers assume they want. This distribution-first

Hammer Lifestyle is India's self-described first Athleisure tech brand — a D2C Fast Moving Electronic Goods (FMEG) company offering affordable, design-forward smart consumer electronics including TWS earbuds, smartwatches with Bluetooth calling, wireless headphones, electric toothbrushes, wireless chargers, and IoT accessories — targeting India's aspirational urban youth who want boAt-adjacent quality at more accessible price points. Hammer Lifestyle, an Indian D2C and FMEG brand, with the initial segment of the audio market, Hammer scaled its growth and expanded its categories to Truly Wireless earbuds, Wireless headphones, Wireless earphones, Smartwatches with calling features and IoT devices. "Hammer, India's first Athleisure tech brand delivers high-quality TWS audio gadgets and fitness bands. Over decades the movement towards Athleisure clothing and devices have given rise to wearables that are contemporary, multifunctional and comfortable yet athletic."