Good Good Piggy

The founder of Good Good Piggy is Purva Aggarwal, who holds an MSc in Finance and Investment Banking from the University of Hertfordshire. She was awarded a Gold Award for employability and enterprise skills and is recognised as a Financial Analyst Expert. Purva has also been selected for ImpactGen Talent. Purva Aggarwal's LinkedIn describes her as: Founder & CEO, Good Good Piggy (Shark Tank India S1) | Women in Tech India Ambassador | Business Strategist | Kairos ImpactGen Talent | India UK Achiever 75 at 75 | Board Member, Hertfordshire Business School. The founding insight came from a personal observation. She gave her nephew a piggy bank from London, and very excited, he went around the room asking people to put coins in his piggy bank. Much to his disappointment, in the world of fintech no one had coins to donate. That led her to this white space — to reinvent the oldest tool of financial education, the piggy bank — and contribute to digital financial inclusion.

Good Good Piggy is India's first Ed-FinTech application for pre-teens — a digital piggy bank and behavioural rewards platform that links children's pocket money to task completion, teaching financial literacy (saving, spending, earning) through gamified habits, while giving parents full visibility and control over their children's digital financial behaviour. Good Good Piggy has reimagined the oldest financial literacy tool, the "piggy bank," as a digital piggy that serves as a behavioural incentives platform and an investment channel for raising financially aware children. The platform encourages children to develop good habits and ensures their financial stability in the future, giving parents a platform to connect with and reward their children through a variety of investment choices. This application gives complete control in the hands of parents to create and build their children's behaviour and development.