
Sharks Invested
Product Details
Entrepreneur Background
Surabhi Shah is the primary founder and driver of Carragreen's business strategy, product development, and manufacturing. After completing her engineering degree in information technology, she worked for a multinational company for about two years. Later, she joined her family business to gain a practical understanding of the vocation. Chetna Shah — Surabhi's mother-in-law — joined the venture approximately a year after its launch. Her mother-in-law has great expertise in the bakery business. Her networking in Indore and other states helps the business. Chetna handles customer research and product development.
The Product / Service
Carragreen is an eco-friendly packaging and biodegradable stationery company — producing compostable alternatives to single-use plastic packaging, cutlery, and office stationery, using agricultural waste (corn husk, wheat straw) and food-grade board as raw materials. Carrabox by Carragreen is an eco-friendly box to carry food. It is a cardboard box and hence a way to minimise the use of plastics. It is an initiative to make the environment free of plastic and work towards a better, pollution-free world. The Carrabox design is patented and is the product's most distinctive feature. Carrabox is a food packaging box that breaks down, flattens, and can be torn apart to provide a plate and spoon for consuming food. It has a provisional design patent on the notion of a plate and spoon in a box. Carragreen produces biodegradable stationery and packaging solutions using agricultural waste. Carrabox is made from corn husk and wheat straw.