Farda

Hailing from Nagpur, Sanskar Mishra and Chahat Pahuja became friends through a mutual friend in college. At 19 years of age, both of them shared an entrepreneurial streak. They tried experimenting with a bunch of things — from guerrilla marketing to starting and shutting down an event management company. Chahat Pahuja is the creative and commercial face of Farda — the CEO responsible for design direction, brand identity, and customer relationships. Her fashion instincts drove the brand's aesthetic from the beginning, with customers in her social circle consistently seeking her recommendations before the business was formalised. Sanskar Mishra is the co-founder who handles the business operations, production, and strategy side of the partnership. Since college days, the duo were setting a trend with their great sense of fashion, and with people asking for their recommendations time and again, these young minds started Farda Clothing.

Farda is a design-led Indian streetwear brand offering customisable, hand-painted, and mass-produced statement clothing that blends street culture aesthetics with Indian artistic traditions positioning itself as India's authentic answer to global streetwear, built from and for Indian Gen-Z consumers. "People want more than just clothes now — they want an expression that is carefully laced with what they believe in, what they are. We are giving them exactly that, while putting Indian streetwear on the global map," Sanskar says. Farda as a fashion art is a medium for making a bold, unfathomable and unapologetic mark in society with streetwear fashion. Making a statement and promoting individualism at its core with slow and streetwear fashion, their clothes are Instagrammable, fashionable and most importantly affordable.