
Food & Beverages • Season 1 • Episode 9
Kabira Handmad (Manishankar Oils Private Limited)
Starts From - ₹175
Product Details
Entrepreneur Background
A man with a 23-year wholesale oil manufacturing legacy, a National Award from the Prime Minister of India, and a family business heritage stretching back to 1845, who had decided it was time to build a consumer brand. In 1998, in Jaipur, Rajasthan, Dr. Manoj Murarka and his wife Nirmala Murarka founded Manishankar Oils Private Limited, a business rooted in purity and tradition. Believing in the nutritional value of cold-pressed oils, they chose to remain loyal to traditional extraction methods, avoiding any chemical processing or external heating. Their goal was to offer oils that retained their natural qualities without compromise Dr. Manoj Murarka completed his Class 12 boards securing second position in the Accounts Asiad in 1997. He joined the family business and enhanced the efficiency of the factory and workforce with constant use of new technology and training, gradually gaining consumer acceptance for the Kabira mustard oil brand.
The Product / Service
Kabira Handmad is a D2C brand of premium, chemical-free, traditionally processed food essentials — principally cold-pressed edible oils (mustard, sesame, groundnut, and others), flours, spices, and dairy products — manufactured by Manishankar Oils Pvt. Ltd. using methods unchanged from ancient Indian food processing traditions. Kabira Handmad serves the essential foods which are required in a normal diet like edible oils, spices, flour, and dairy products. It manufactures these with an ancient, ordinary, and traditional approach. It is completely organic and natural and free from pungent smell. Kabira Kachchi Ghani Mustard Oil is obtained from the first cold pressing of the finest quality mustard seeds, filtered to retain its naturally sharp flavour and pungent aroma. A high content of Monounsaturated Fatty Acids (MUFA 70%), along with Omega 3 and 6, helps slow down the ageing process of body cells.